How it works
Three steps. Faces, plates, papers — gone.
No technical knowledge required. No bracketed exposures. No manual masking.
Detect
Multi-class detector finds faces, license plates, screens, mail, framed photos, and document text.
Mask
Each detected region is converted into a soft mask with audit metadata — what, where, why blurred.
Blur with compliance
Gaussian + pixelation hybrid that meets GDPR and CCPA blur intensity requirements. Auditable trail in your dashboard.
Runs automatically on every photo. Adds 1.2 seconds to processing time.
The pain this solves
GDPR and CCPA fines apply to listing photos.
Yes, even when 'the seller said it's fine.' Consent doesn't cover the neighbour walking by.
Problem 1
Faces in the background
The shot: A child playing in the yard, a neighbour visible through the window.
Buyer impact: GDPR violation — faces require explicit consent.
Problem 2
License plates & cars
The shot: Driveway and street shots showing visible plates.
Buyer impact: Plate is personal data in the EU. Easy lawsuit, easy fine.
Problem 3
Family photos & documents
The shot: Photos on the mantle, papers on the kitchen counter.
Buyer impact: Identity theft risk and consent risk in one shot.
Auto-blur means the question never reaches your inbox.
Real listings · real results
100% of Lumistate listings ran privacy detection last week.
Drag any slider to compare. Each photo is a real listing, shot on iPhone, processed in Lumistate.
Family room · Photos blurred
Shot on iPhone · MLS-ready
Driveway · Plate blurred
Shot on iPhone · MLS-ready
Office · Documents blurred
Shot on iPhone · MLS-ready
Bedroom · Mail blurred
Shot on iPhone · MLS-ready
Living · Screen blurred
Shot on iPhone · MLS-ready
Foyer · Faces blurred
Shot on iPhone · MLS-ready
How Lumistate compares
Three other ways to handle privacy. Why ours wins.
Honest comparison against the alternatives most agents have tried.
| Manual Photoshop | iOS markup | Generic AI tools | Lumistate | |
|---|---|---|---|---|
| Detection accuracy | You | You | Inconsistent | 98.4% F1 |
| Time per listing | 10–30 min | 5–10 min | 1–2 min | Automatic |
| Audit trail | — | — | — | Per-photo log |
| GDPR / CCPA mode | Manual | Manual | — | Built-in |
| Cost per listing | Time | Time | $1–3 | Included |
The only privacy tool with a per-photo audit trail your DPO will actually accept.
When to use it
Four scenarios where this is non-negotiable.
The exact moments active agents reach for this tool.
Family homes with photos
The shot: Mantle, fridge, hallway photo walls.
Without: Manually edit each photo or skip the listing.
With: Auto-blurred with audit log.
Cars in driveways
The shot: Sellers' cars and plates in exterior shots.
Without: Reshoot when seller leaves, or risk it.
With: Plates blurred automatically, exterior preserved.
Office tables & screens
The shot: Home offices with monitors showing email or files.
Without: Time-consuming manual masking.
With: Screens detected, content blurred.
Documents & mail
The shot: Mail piles, kitchen counters, desks.
Without: Identity exposure for the seller.
With: Auto-blurred without losing the room context.
What's in your plan
Privacy Blur is in every Lumistate plan.
Including the Free tier. Try it without committing.
| Free | Pro €29 | Volume €79 | Business €99+ | |
|---|---|---|---|---|
| Privacy Blur | ✓ | ✓ | ✓ | ✓ |
| Detection classes | Faces, plates | Full set | Full set | Full set + custom |
| Audit log | — | ✓ | ✓ | ✓ |
| Auto-disclosure tag | — | ✓ | ✓ | ✓ |
Try it on your next listing. Free for 7 days.
15 generations. Cancel anytime. Listing live by tonight.
Works well with